Virtual Insanity or Marketing Brilliance at Amy’s Baking Company

This post asks an important question – is any exposure considered good exposure? Something for small and large businesses to consider. Kind of makes me think of the whole Abercrombie and Fitch debacle. That CEO couldn’t possibly be that stupid…could he?

Theentrepreneurialmom's Blog

kitchen-nightmares-gordon-ramsay-amys-baking-coI’ve never had the urge to watch “Kitchen Nightmares” with Gordon Ramsey, but after seeing a flurry of articles and Facebook posts yesterday about a local restaurant that appeared on the show, I had to check out the episode for myself on YouTube.

All I can say is a big, big “WOW!”

The show featured Amy’s Baking Company which is just down the street from where I live. On this episode, Gordon Ramsey confronts the owners Amy and Sam Bouzaglo about serving frozen raviolis, under-baked pizza, and store bought desserts. Apparently, they also had a problem with keeping waiters and didn’t think twice about grabbing from their tips. There are a lot of bleeped out words spouting out of the mouth of Amy, and you can just see the tension brewing on the face of Gordon Ramsey when he’s attempting to give them advice on how to make improvements.  He…

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